Why is a good user interface good for the company?

Question

Roving Eye · Accepted Answer

A good UI directly reflects that the company represented has put in adequate amount of (1) end-user targeted research (2) in-house thought process (3) identified end-user needs to be addressed via the UI

The initial popularity of Google Search was the fact that (a) the UI was simple & straight forward (b) segregated ads / sponsored links from actual search results (c) displayed the time required to generate the search results (d) being all the above was the fastest loading search result page

Anonymous · Answer

I talked about how a good user interface will encourage users to stay on the page longer, retrieve their information easier and make it more likely that they will click on ads that they feel are relevant. They will also convince other users to come to their product if it is well built.

Anonymous · Answer

For a company like Google, the UI *is* the brand. It's the point of communication with the user -- so a good UI saves a whole lot of money off advertising.

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