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Prompt: “Please use the guide below and provide an audit that consists of strategic observations and tangible recommendations to uplift this account’s ROI, including: A. Segmentation optimization opportunities (device, time of day, day of week) B. Keywords C. Budget allocation optimizations D. Competitor/auction insight analysis E. CPA winners and losers F. Any other account growth ideas Access to the client’s account: XXXXX ● Data date range to audit: Last 60 days ● Company background: XXXXXX ● Competitors: **direct competitors** ● Target audience: **target audience** ● Client’s main pain points and desired results, goals: ○ Improve ROI from Google Ads ○ Ensure revenue tracking is in place ○ Potentially expand reach via social if we can show a game plan ○ Present info to the exec team that speaks to some of our current clients’ ROI numbers 2. Keyword Research and Ad Copy: XXXXX is a SaaS business that provides a more effective way of XXXXXXXXXX. Here is a reference. In this exercise: A. Please explain XXXXX’s business model in your own words. B. Provide a set of keywords that you feel are best to target. (25-50 keywords) C. Explain what match types should be used and why. D. Create and provide 3 ad copy examples that speak to the visitor’s pain points, desires, and goals in an effort to spark/motivate the user to convert. 3. Hypothetical email from a disgruntled client. Please provide a detailed response: “I am extremely disappointed with the performance on our account over the last month. Lead volume has dropped, yet the total monthly spend is consistent with previous months. Why? Are you guys even paying attention to what is going on? Also, you still haven’t provided any suggestions on reducing the overall cost per lead and driving more traffic to our site. We need to remedy this so we can move forward.”
avatar

Paid Media Manager

Interviewed at HawkSEM

4.4★
Jan 25, 2023

Prompt: “Please use the guide below and provide an audit that consists of strategic observations and tangible recommendations to uplift this account’s ROI, including: A. Segmentation optimization opportunities (device, time of day, day of week) B. Keywords C. Budget allocation optimizations D. Competitor/auction insight analysis E. CPA winners and losers F. Any other account growth ideas Access to the client’s account: XXXXX ● Data date range to audit: Last 60 days ● Company background: XXXXXX ● Competitors: **direct competitors** ● Target audience: **target audience** ● Client’s main pain points and desired results, goals: ○ Improve ROI from Google Ads ○ Ensure revenue tracking is in place ○ Potentially expand reach via social if we can show a game plan ○ Present info to the exec team that speaks to some of our current clients’ ROI numbers 2. Keyword Research and Ad Copy: XXXXX is a SaaS business that provides a more effective way of XXXXXXXXXX. Here is a reference. In this exercise: A. Please explain XXXXX’s business model in your own words. B. Provide a set of keywords that you feel are best to target. (25-50 keywords) C. Explain what match types should be used and why. D. Create and provide 3 ad copy examples that speak to the visitor’s pain points, desires, and goals in an effort to spark/motivate the user to convert. 3. Hypothetical email from a disgruntled client. Please provide a detailed response: “I am extremely disappointed with the performance on our account over the last month. Lead volume has dropped, yet the total monthly spend is consistent with previous months. Why? Are you guys even paying attention to what is going on? Also, you still haven’t provided any suggestions on reducing the overall cost per lead and driving more traffic to our site. We need to remedy this so we can move forward.”

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