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Ppc Manager Interview Questions

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968 ppc manager interview questions shared by candidates

The advice the other review gave is useful. Look at sample size and statistical significance in terms of the number of clicks and conversions. There's a question where you need to combine the data for some similar keywords (that just differ by location) and treat it as one big keyword in order to have a meaningful sample size to compare against a different keyword. You have to write your own PPC ads for one question. Mine were fine but they said some people don't research the character limits for PPC ads and write full paragraphs of prose. Definitely not a mistake you want to make. The one question they said I should have done better on is 6, where it asks for improvements you could make to the campaign. I made the mistake of looking at aspects of the campaign that are evident in the case study. Here you're supposed to show you've done your own research into PPC and talk about things such as expanding the number of keywords used.
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PPC Executive

Interviewed at Search Laboratory

4.5★
Aug 8, 2016

The advice the other review gave is useful. Look at sample size and statistical significance in terms of the number of clicks and conversions. There's a question where you need to combine the data for some similar keywords (that just differ by location) and treat it as one big keyword in order to have a meaningful sample size to compare against a different keyword. You have to write your own PPC ads for one question. Mine were fine but they said some people don't research the character limits for PPC ads and write full paragraphs of prose. Definitely not a mistake you want to make. The one question they said I should have done better on is 6, where it asks for improvements you could make to the campaign. I made the mistake of looking at aspects of the campaign that are evident in the case study. Here you're supposed to show you've done your own research into PPC and talk about things such as expanding the number of keywords used.

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