Pros
work environment, knowledgeable colleagues, cooperative environment
Cons
The CEO is taking multiple initiatives to drive short-term profit, at the expense of long-term viability of the company: shares buy back, prioritizing dividend payments, massive and recurrent employee layoffs (he publicly boasts he already saved £2 billion from firing people), adjusting the salaries of employees by 1/3 of the official inflation rate, making very risky decisions with compliance and claims, the list goes on for kilometers. He is implementing every chapter from "Double your Profits", from Robert Fifer, including destroying value in the supply chain and demoralizing the workforce. BAT is following the steps of KHC (The Kraft Heinz Company), which will end with the collapse of the share price and the dismissal of the CEO, with a massive golden parachute.
