After applying online, I got an email from a recruiter who mentioned they'd like to schedule an interview. At the same time, I was going through interviews with FB and Google and noticed a stark difference between them: they gave me plenty of prep material and made sure I was set up for success, whereas Amazon simply forwarded 3 lines via email and that was it. I had no idea what we would have discussed in our first phone interview.
The interview went extremely well, and I was scheduled for another round but I dropped out of the process as I decided to move forward with another company. Truth to be told, I didn't feel "attracted" to the role they were offering, and recruiters made no effort to make me want it, or make me feel wanted.
As far as the phone screening is concerned, it was nothing out of the ordinary: the interviewer was excellent in pressuring me without being obnoxious, and I felt engaged during our conversation. The questions asked were mostly relevant to my experience and a couple technical deep dives, but really nothing crazy.