Apple Analyst interview questions

I had two 2:1 interviews. First one with two members of the team, including a guy I would be replacing, second with that same guy and head of the team. It consisted of the standard now "consulting-style", so three parts: talking about my experience and achievements and how they would fit to the role (easy), a case or two (less easy) and then I was able to ask questions about the role, company etc. I was rejected at the final stage and they didn't give any feedback. They went with somebody else.

Division- iTunes (Strategy). Position - Analyst/Data Analyst dealing with pricing/profitability/growth of iTunes. Process- resume referred to a member of the iTunes by a family member. That member then forwarded it to the hiring manager. Phone interview by hiring manager. Originally applied through the site with no luck. Phone interview consisted of general questions as well as a case interview.