Bloomberg Analytics and Sales interview questions

Applied through a recruitment agency, process was very quick. Telephone interview on the Wednesday focused on my path so far leading up to university/job search and my motivations for applying to Bloomberg and that particular role. Recruitment agency contacted me to invite me to face to face interview on the Thursday morning, started off shadowing a recent starter in analytics. Basically looked as though the analytics was a fancy word for a call/contact center for anyone with a Bloomberg terminal, basic questions being answered and more complex questions being referred to more experienced members of the analytics team. After half an hour shadowing the interview began with one guy from sales and one lady from analytics- both really nice. Again started with my path discussion on why i'd chosen my degree subject and why I didn't want to go in to asset management/banking given my work experience. Big emphasis on 'why Bloomberg' throughout the interview. Then basic questions about what i thought the role entails and where it would lead me long term, questions about Bloomberg's competitors within the market (Eikon) and how they were better or worse. One competency question based on how to sell in hypothetical situation where a bank wants to lower costs and Bloomberg is one of the highest costs to the bank so how I would convince that bank to keep Bloomberg terminals over the Eikon. Invited back on the Friday for what I was informed would be my last interview, again one guy from sales and a lady from analytics. This time they seemed a lot more stern about the role and the majority of the interview was focused on 'why Bloomberg' over asset management or other financial services positions, any answer I gave wasn't good enough as they continually compared any reason I gave to a similar benefit of working in banking etc. After making me feel uncomfortable I was asked what I enjoyed in my spare time, my answer being 'football' (don't say football) the lady asked me to sell her a football match... any ideas shot down instantly e.g. "I don't like football, my boyfriend wont let me go, I don't like any sport". Made it virtually impossible to sell, which granted was a test but the product was completely unrelated, I understand that usually they ask you to sell a Bloomberg terminal- perhaps they should stick to this in future.