After a phone screen, I was asked to come in for some in-person interviews. I spoke with three members of different sales-related departments. The tone and feel was very conversational and relaxed.
Honestly, at the time, I was leaning toward another offer. However, coming in and meeting the team made me realize that this was where I needed to be.
I had a second in-person with the head of sales and I received a call with an offer later that day.
I wanted to work in a "human" environment, yet also for a company with a competitive business model and unique value proposition. The interview process proved that Glassdoor was this kind of company.