Glassdoor users rated their interview experience at H&M as 62.5% positive with a difficulty rating score of 2.38 out of 5 (where 5 is the highest level of difficulty). Candidates interviewing for Merchandise Planner and Sales Associate rated their interviews as the hardest, whereas interviews for Verkäufer and Sales Advisor roles were rated as the easiest.
The hiring process at H&M takes an average of 15 days when considering 8 user submitted interviews across all job titles. Candidates applying for Merchandise Planner had the quickest hiring process (on average 10 days), whereas Verkäufer roles had the slowest hiring process (on average 28 days).
Sales advisor interview is often an outfit task in a group based on different situations. Then asked how you would deal with different customer situations. Also speak through the company values and asked what you know about them.
I applied online. I interviewed at H&M (Belgard) in Nov 2025
Interview
The interview process was smooth and friendly. I was asked to choose an outfit for a special occasion, which tested my product knowledge and styling confidence. The interviewer also asked a few situational questions about team management, customer service, and how I would handle busy store environments. Overall, the experience was relaxed, well‑structured, and focused on understanding my personality and customer‑facing skills.
Interview questions [1]
Question 1
The interviewer also asked a few situational questions about team management, customer service, and how I would handle busy store environments
Group interview. Asked basic why do you want to work for them questions. Style workshop where had to created a look based on a client character. Relatively easy stuff and pretty casual
Interview questions [1]
Question 1
Using these fashion magazines create a look for a personal client style