Intuit Senior Marketing Manager interview questions

Recruiter: general experience. Why do you want to work at intuit? Hiring Manager: Experience with acquisition, CRO & SEO. General work experience. Work scenarios and how I would react, how to deal with agencies, how to measure the success of performance and branding initiatives Craft presentation & following interviews: deep dive of achievements (asked for more data) . Specific questions about the presentation: How would I prioritize the execution of my marketing plan? What would come first and how would I organice my team to execute it. Management questions and situational questions (what would I do if a team member is not performing well, etc.). Situational questions about the job: why would I assign X marketing budget to Linkedin vs. facebook vs. Google, how would I measure the impact of investing in creating content for the blog, among others. Pain points I saw vs. Quickbook's competitors, highlights of SMBs way of work in México, How would I segment SMBs to be able to tackle those segments with different messaging, CRO tools and most important general best practices.

Give an example of a time you were trying to reach a conclusion but you were missing a few data points.