The founder joseph schwarz , he joined 1933 with lidl & co , start with fruits and food and become general store , the came out from there and then they opened first lidl shop 1973 in german , his son dieter schwarz , make supermaket 1977 , now they have opened nearly 12000 store around 28 european including usa , 1994 they opend lidl now they have 800 store around uk , 310,000 thousand people working , 104.3 billion sales