The first case was fairly straight forward: (1) Asked to calculate bank profitability with a given interest rates on deposits, a fixed reserve ratio, an interest rate on loans and a fixed fee value. (2) Tasked with assessing the viability of a marketing proposal where you're expected to introduce the idea of a market test. (3) Values are given for the market test and you're asked to calculate the profitability of the bank if the marketing plan was implemented. (4) Go-no/go decision at the end.
Phone case interview: The company has an online document centre which keeps track of all of the info about its customers. We offered our customers a free option to enroll in e statements and stop receiving paper statements. The enrollment numbers are below our expectations. We want to launch a marketing campaign. What are some of the factors that you would consider to design such a campaign? List them and briefly explain. Now, I have some data for you. The marketing dept has determined that it would send across 150,000 emails to customers based on two different strategies. Each email costs 25 cents and the lifetime savings for each customer enrolled will be $20. For the first strategy, the customer receives a one time statement credit of $15 and under the second strategy, the customer receives a credit of $5. Which strategy would you prefer and why? When asked about response rates, the interviewer gave response rates of 15% and 10% for the two strategies.
I just finished my phone case interview. Hopefully I can get to the next round. But here is the phone case interview: we are trying to raise funds to accommodate more children after school. What are the possible ways of raising funds?If we focus on the online fund raising and the option of hosting a gala, calculate the profit for each option, which option should we choose? If there is low budget donor vs big donor, given the maximum donation low budget donor are to donate, calculate the avg. donation amount needed from the big donor to reach an average of X dollar donation. Now, we can target big donor vs small donor vs portfolio by hosting gala or online fund raising, which way is the best? Now, each donor online will have a friend to donate, how much money does the friend need to donate to reach a breakeven point?
Why William Blair?
What is your biggest achievement?
Where do you see yourself in 10 years
Tell me about your self.
When determining requirements, which technique do I prefer most?
The case studies were business situations about offering customers incentives, market segmentation analyses, calculating expected profits, break-even quantities, and deciding on a final course of business action.
How old is your child?
Viewing 1821 - 1830 interview questions