What would you change on Trivago website?
Analyste Sem Interview Questions
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Conocimientos sobre herramientas y nuevas tendencias de mkt
For the final panel interview you are asked to analyze the existing Google Ads performance and make recommendations of how to improve the performance. Alongside this they ask you to create a Linkedin strategy for them from scratch with absolutely no context but then in the interview, the final panel addition would ask questions around where you would put the spend, I based my strategy around conversions but when I outlined this, he then dropped in that their strategy for this year was high funnel brand engagement. Why not tell me that beforehand? The instructions advise that this should take around an hour. Anyone with any knowledge knows that you have to put way more than that in to get any sort of presentation together, with additional strategy.
Situation & behavioral questions mainly.
Which is better: less customers which spend more and cost more to acquire, or more customers which spend less and cost less to acquire? Explain your logic on the board using calculations.
Surprising focus on organization. I was asked several questions on my thought process in terms of organization, and some examples on how I would process various clients through display ads.
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