What is a lead generation campaign?
Campaign Analyst Interview Questions
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1- A client just opened a vacation rental in Europe with thousands of properties. It’s the first time marketing his rentals and has no data to understand who their audience is. The mandate is to launch Facebook ads to increase awareness and bookings. What automated marketing tactics will you recommend? What things need to be set up by the developer to make the automation possible? 2- A client wants to do brand awareness campaigns for a new product launch. We have recommended Display advertising and video ads on Google Ads. The total budget is $4,000 per month. Please Write the formats (display and video) that you would recommend with the given budget. 3- Write on an excel sheet the campaign and ad group structure for BDG to promote its top services: Email marketing, content and paid marketing.
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