1. The first three paragraphs of an Avaaz campaign email - which should include a clear ask, a concrete action(s) for the Avaaz members receiving the email to take, adequate information necessary to inspire them to take it, and a clear advocacy target. As you will see in our campaigns’ pages, they generally have a set format that you can follow. 2. A short campaign and media strategy note explaining the rationale for the campaign (such as political impact, building power over the long term etc), reasons for your choice of angle/advocacy target/action (800 words max). 3. Social media texts
