The assessment: Please come to our next interview prepared with the following mini-project: You are tasked with a project: creating a new strategy that will help RippleMatch acquire new users. For context, most of our user acquisition currently comes from three strategies: 1) campus ambassador reps spreading word of mouth; 2) targeted LinkedIn sourcing -- team members reaching out on LinkedIn and promoting the platform; 3) partnerships with clubs on campus. The project: 1. If you were to come up with a new acquisition strategy, what would it be? Please explain what your strategy is, your reasoning behind it, and how you would set it up. Logistical instructions for the project 1. This does not need to be any longer than a page! 2. Written text-only, no images
