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Content Strategy Interview Questions
144 content strategy interview questions shared by candidates
How would you decide between local content vs. content that appeals to a wider audience
Estimate the number of subscribers
Most questions were the exact ones you would expect: what's your experience with X? What were your results? Etc. Nothing unusual or unexpected was asked.
Tell us about a recent content strategy project.
They ask you to take a 2 part SHL Questionnaire
Name a time you had a creative solution for a problem?
Part 1: Building a plan for a whitepaper and briefing Context: We intend to produce and distribute a whitepaper about what to consider when starting your own practice or selling your own practice as a GP. Consider this a brief. The final whitepaper must not be Doctolib-oriented and must be as neutral as possible but should be at the standard of McKinsey Institute. ● Define the editorial plan for this whitepaper: list parts, sub-parts, topics, main ideas; ● Specify the golden rules for the structure and content of this whitepaper; ● Indicate us how and where you would do research (online, offline, experts, etc.); ● Tell us how you would use, decline and promote it once it’s finalized; ● Let us know what KPI and metrics you would use to track marketing performance.
Part 2: Preparing a roadmap for launch in Italy Context: Imagine Doctolib is launching its own digital media Platform in Italy. Please create a roadmap for the first 3 months including target audience, type of format and purpose
Most of the questions revolved around statements that started with "Tell me about a time when..."
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