Case Study Questions: PayPal is considering launching a paid subscription model (similar to Amex Gold or Platinum). What additional services should PayPal provide to make the product attractive? How would you assess consumer interest in this product? What factors would influence a successful launch? PayPal is planning to launch new services on Braintree. How would you pilot these services? Would you prioritize small-to-medium enterprises (SMEs) or large enterprises for the pilot? Why? What key considerations would you focus on during the pilot phase?
