Choose a brand that will act as your hypothetical client. Study that brand’s business and their current competitive landscape including how they generate revenue, their target audience, their current marketing strategy, the challenges they face in the market etc. and generate use case recommendations for how Braze can help their business. Within the presentation, we’re looking for: A brief walkthrough of the brand’s core business model, and a highlight of the related KPIs the Marketing team may be leveraging to show success and align goals (5 minutes) High-level overview of Braze that speaks to the core feature set and purpose as related to the client (5 minutes) 3 customer lifecycle use cases you recommend the client adopts for their CRM strategy in Braze. These should link back to the identified KPIs and outline the relevant audience segmentation, multichannel example(s), overall goals/conversions, and technical considerations for execution (15 minutes) Note: A key feature customers typically leverage in Braze is called ‘Connected Content’. Please research the feature and apply it to one of the use case recommendations and be prepared to explain how/why clients might use it and what considerations should be kept in mind if using the feature Q&A throughout What this is: A demonstration of a candidate’s ability to think critically related to digital marketing practices in today’s environment An example of strategic, consultative relationship-building and presentation skills A deeper dive into strategies specific to the hypothetical client A demonstration of ability to show curiosity to learn and understand a technical concept in Braze and translate it into something more easy to understand for a non-technical audience What this is not: A Braze platform demo A deep dive into chosen brand’s company history
