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Data Analytics Consultant Interview Questions

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13,142 data analytics consultant interview questions shared by candidates

What KPI you would use for a marketing campaign / Can you mention any MMM have you ever managed in your career and what you would implement if you worked in this company / Define what is p-value to a non technical user / Basic SQL questions about joins and filters in SQL / if you have a customer base, what fundamental KPI you would use to control the health of the contact base / define retention KPI and useful metrics / What variable could be classified as a confounder in an example of statistical false association. At any moment no question related to marketing predictive models / AB test /Causal Inference / Probabilistic Attribution, which were promoted in the job description.
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Principal Insight Marketing Analytics

Interviewed at Semrush

4★
Mar 18, 2025

What KPI you would use for a marketing campaign / Can you mention any MMM have you ever managed in your career and what you would implement if you worked in this company / Define what is p-value to a non technical user / Basic SQL questions about joins and filters in SQL / if you have a customer base, what fundamental KPI you would use to control the health of the contact base / define retention KPI and useful metrics / What variable could be classified as a confounder in an example of statistical false association. At any moment no question related to marketing predictive models / AB test /Causal Inference / Probabilistic Attribution, which were promoted in the job description.

The first question showed me a diagram and a chart showing a refinery connected by a pipeline to two countries. The refinery had a certain amount of stored gas, and you had to tell how much oil you needed to send from the refinery to each country each year based on the demand the chart said they had. Note that the second country was connected to the first country, not the refinery.
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Commercial Energy Intern - Analytics, Operations, Trading

Interviewed at bp

3.8★
Feb 14, 2024

The first question showed me a diagram and a chart showing a refinery connected by a pipeline to two countries. The refinery had a certain amount of stored gas, and you had to tell how much oil you needed to send from the refinery to each country each year based on the demand the chart said they had. Note that the second country was connected to the first country, not the refinery.

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