1. Please describe your approach to campaign optimization (and associated metrics) 2. Which tools do you have experience with? 3. Do all B2B companies need to run an ABM program? 4. What are your thoughts on marketing attribution? 5. What are some non-standard things you’ve done for your demand gen campaigns? 6. What’s your experience with audience-building? 7. Would you say you are more creative or analytical?
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