- How were you measured in your previous role? - Can you share some of the numbers and what increases you drove in those measurements? - How did that evolve into pipeline? What sort of pipeline were you delivering? What coverage was it? - How much pipeline were you driving a quarter? - What programs increased that pipeline? - Talk to me about how you approach your demand generation strategy? - Have you done ABM? - Talk to me about how you developed an ABM program - How did you develop a campaign strategy? - Talk to me about your experience with free offerings - How did you support plg what were some of the key learnings? - Do you have an example of a campaign that helped move people through the journey? - What campaigns you can activate to drive adoption? - Talk to me about people that you've managed. How would they describe you as a leader? - What's one of your biggest wins as a people manager? - What is a challenging moment that you've had as a people manager?
