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Digital Copywriter Interview Questions

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65 digital copywriter interview questions shared by candidates

Scenario 1: You are working with a client selling a product/service similar to Weightwatchers. Since the new year just happened, you are looking to sell to those people looking to stick to their New Year’s resolution of staying fit/healthy. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text (character limit of 90) to target that specific audience. Scenario 2: Your client typically sells speakers, but it is now introducing high quality headphones. The price for this new product is high/expensive – similar to your clients’ current products but falling on the higher range for the average headphones. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text Scenario 3: Your client sells women’s athletic-wear that features an array of brands. They are looking for copy recommendations to build their brand as the one-stop shop of all high quality, luxury fitness/athletic wear/accessories/shoes. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text (character limit of 90) to kick off their campaign to build this brand. Scenario 4: Your client is not selling their mattress due to generic and boring copy. With this mind, they are providing the following information and asking you to create new copy. This mattress is customizable to an individual’s sleeping style and preference based on science/research. Customers even report a 30% increase in sleep quality over their old mattress. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text (character limit of 90) to attract potential customers.
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Digital Copywriter

Interviewed at WITHIN

3.3★
Feb 26, 2018

Scenario 1: You are working with a client selling a product/service similar to Weightwatchers. Since the new year just happened, you are looking to sell to those people looking to stick to their New Year’s resolution of staying fit/healthy. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text (character limit of 90) to target that specific audience. Scenario 2: Your client typically sells speakers, but it is now introducing high quality headphones. The price for this new product is high/expensive – similar to your clients’ current products but falling on the higher range for the average headphones. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text Scenario 3: Your client sells women’s athletic-wear that features an array of brands. They are looking for copy recommendations to build their brand as the one-stop shop of all high quality, luxury fitness/athletic wear/accessories/shoes. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text (character limit of 90) to kick off their campaign to build this brand. Scenario 4: Your client is not selling their mattress due to generic and boring copy. With this mind, they are providing the following information and asking you to create new copy. This mattress is customizable to an individual’s sleeping style and preference based on science/research. Customers even report a 30% increase in sleep quality over their old mattress. Create 2 variations of Ad Copy with a Headline (character limit of 40) and Body Text (character limit of 90) to attract potential customers.

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