Digital Media Engineer Interview Questions

1,366 digital media engineer interview questions shared by candidates

We are running a display campaign for Moran Toyota, currency being purchased on a CPC basis. In July we delivered 125,000 impressions, with a CTR of 0.10%. In August we delivered 75,000 impressions, with an increased CTR of 0.30%. Please provide insight into the decrease in impressions, and increase in CTR performance month over month.
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Digital Media Specialist

Interviewed at The Moran Group

4
Mar 15, 2023

We are running a display campaign for Moran Toyota, currency being purchased on a CPC basis. In July we delivered 125,000 impressions, with a CTR of 0.10%. In August we delivered 75,000 impressions, with an increased CTR of 0.30%. Please provide insight into the decrease in impressions, and increase in CTR performance month over month.

Client: Grocery Chain Objective: Build awareness and brand association of partnership with NFL team, while increasing sales and more foot traffic in store Geography: Louisiana Campaign Flight: Jan - Dec Campaign Budget: $1.5MM Please provide topline reco on digital media types/platforms that you’d recommend in support of this goal, audience targeting you would recommend, and why.
avatar

Digital Media Specialist

Interviewed at The Moran Group

4
Mar 15, 2023

Client: Grocery Chain Objective: Build awareness and brand association of partnership with NFL team, while increasing sales and more foot traffic in store Geography: Louisiana Campaign Flight: Jan - Dec Campaign Budget: $1.5MM Please provide topline reco on digital media types/platforms that you’d recommend in support of this goal, audience targeting you would recommend, and why.

We have a higher education (College) client who is trying to engage with potential students, with the goal of submitting an application to enroll (via the website) or calling for more info. How would you recommend reaching this target audience and across what platform(s) and/or digital tactics?
avatar

Digital Media Specialist

Interviewed at The Moran Group

4
Mar 15, 2023

We have a higher education (College) client who is trying to engage with potential students, with the goal of submitting an application to enroll (via the website) or calling for more info. How would you recommend reaching this target audience and across what platform(s) and/or digital tactics?

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