Q: Questions related to particular marketing knowledge and skills, like CPC and such
Digital Strategist Interview Questions
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Why do you want to work at Agency Within?
Strengths and weaknesses in the workplace
CEO question: perform forecasting without the use of Excel trend or forecast functions.
Forecast sales in excel without using forecast function, also question about Search engine marketing ad positions
They asked to provide two exercices
Scenario: You are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-through rate of 1.5%. In position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. The conversion rate once someone clicks is 10% in all 3 positions. Our total profit per order—before search costs—is $30. Our goal is to maximize absolute $ profit. Four questions followed.
Forecast August sales data, do not rely on forecast or trend functions for your answer.
Scenario You are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-through rate of 1.5%. In position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. The conversion rate once someone clicks is 10% in all 3 positions. Our total profit per order—before search costs—is $30. Our goal is to maximize absolute $ profit. Questions A) What is the cost per order in position 2? B) What is the cost per order in position 1? C) Which of the 3 positions do you want to be in? D) At what click through rate in position 1 are you indifferent between positions 1 and 2? E) What is the marginal cost per order of the orders you lose by moving from position 2 down to position 3?
Joe, the VitaPath CEO, has asked you to review the July data and present him with expectations for August. VitaPath is a vitamin chain throughout Canada. All orders are shipped FedEx Overnight or 2ndDay on the date requested by the customer. VitaPath acquires new customers with daily spots on the Health Network, and also enjoys a brisk repeat business. Three times each month, VitaPath sends an e-mail to its entire customer base containing special offers. July sales data are detailed below, and the e-mail drop dates are highlighted in blue. A) Create a forecast for August daily orders, shipments, new customers, and repeat orders in the below table. Do not rely on the forecast and trend functions for your answer. B) Please explain all of the relationships you discovered and analysis you performed. Try to find relationships between the different columns of data. (ex. list form) C) Draft a response to Joe, the CEO. Be sure to include: 1. The relationships found in July. 2. Expectations for August 3. A sample of copy to use for the end of August e-mail blast. Include a tagline or offer text and be creative!
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