Forecasting from given data
Digital Strategist Interview Questions
864 digital strategist interview questions shared by candidates
Why do you want to work for Agency Within?
What's the best bidding strategy and why? What's a goal that you set for yourself and what steps did you take to achieve it?
Why digital marketing?
What was the last book you read?
Scenario You are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-through rate of 1.5%. In position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. The conversion rate once someone clicks is 10% in all 3 positions. Our total profit per order—before search costs—is $30. Our goal is to maximize absolute $ profit. Questions A) What is the cost per order in position 2? B) What is the cost per order in position 1? C) Which of the 3 positions do you want to be in? D) At what click through rate in position 1 are you indifferent between positions 1 and 2? E) What is the marginal cost per order of the orders you lose by moving from position 2 down to position 3?
You have a school project and 2 weeks before the due date, one of your group members had to leave for personal reasons. What would you do?
What digital platforms do you have experience using? In what way(s)?
One question that was asked was, how do you manage stakeholders?
What skills and attributes do you have to help you excel in this role.
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