Digital Strategy Interview Questions

234 digital strategy interview questions shared by candidates

Case Study Prompt: Netflix is the leading subscription video on demand product on the market with ~200M subscribers globally. Despite the success, Netflix has yet to achieve positive free cash flow on an annual basis. A board member has asked Reed Hastings if Netflix should leverage its global scale and introduce advertising on its platform. Imagine that you were hired as an outside advisor to Reed Hastings on this topic, what would you recommend? What are the key factors Netflix should consider in order to make the decision? Factors to consider may include consumer preference, business/financial impact, competitive considerations, and/or monetization options (e.g. pricing / ad-load)?
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Associate Digital Strategy

Interviewed at Discovery, Inc.

3.7
Nov 19, 2020

Case Study Prompt: Netflix is the leading subscription video on demand product on the market with ~200M subscribers globally. Despite the success, Netflix has yet to achieve positive free cash flow on an annual basis. A board member has asked Reed Hastings if Netflix should leverage its global scale and introduce advertising on its platform. Imagine that you were hired as an outside advisor to Reed Hastings on this topic, what would you recommend? What are the key factors Netflix should consider in order to make the decision? Factors to consider may include consumer preference, business/financial impact, competitive considerations, and/or monetization options (e.g. pricing / ad-load)?

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