- What campaigns drive the best results, and what is the measure of 'best'? - What is the riskiest campaign you've ever run? What made it risky? What did you learn from it? How was it perceived? - What's the most creative way you've incorporated customers into your marketing campaigns or processes? - How do you build quarterly or bi-annual campaign plans? Who is involved? Who provides strategic direction?
Do you know how to create a landing page?
As we move upmarket, what would change about your marketing approach?
Questions were related to work, skillset and life experiences.
(after showing some Salesforce Dashboards) What insights would you provide to the client after seeing this data? Why?
Tell me about one of your successful ABM campaigns.
Tell me about a strategy you implemented that didn't work. How did you evaluate it, what did you learn, and how did adjust the strategy?
How many reports are available in Google Analytics?
It was pretty perfunctory, run-of-the-mill type stuff. Not a lot of focus on metrics or difficult questions.
Explain your PQL process experience
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