There were a few phases of homework involved. One was to create specs for a competitor's next product. One was to do a competitive analysis on a few people in the space. Both very real-life situations so I thought that was a great way to dig into candidate's capabilities and to see how they thought about specs and analysis they do. I've never worked harder and been more impressed with an interview cycle.
Interviews focused on industry expertise (overall market, competition, customer journey, differentiation, positioning, etc.) as well as specific deliverable capabilities such as GTM planning, messaging, product launch planning, etc.
Tell me about your ad product roll out experience.
What am I the best at?
What makes a great product.
What is your favorite application to use? What would you do to improve the app?
One word to describe yourself.
Do you have experience on the phone.
Do you have any children?
Are you ok w/going to China?
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