Engagement Representative Interview Questions

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The "supplemental questionnaire" was: "What do you see as Multnomah County Library’s most important or urgent marketing and online engagement challenge? How would you address this in your role as Marketing and Online Engagement Manager? What tools and practices would you employ? Please create a proposal or plan that includes the following: Analysis/problem statement; intended audience; goals; strategy; tactics; success metrics. You may consider referring to the library’s priorities; space planning work; service updates and services; social media content, media coverage or other informational sources. You may also consider or refer to the attached set of social media analytics for English language platforms. This report is an aggregate look at social media performance in two seven-month periods roughly since and preceding the COVID-19 pandemic.
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Marketing and Online Engagement Manager

Interviewed at Multnomah County Library

3.1
Oct 18, 2020

The "supplemental questionnaire" was: "What do you see as Multnomah County Library’s most important or urgent marketing and online engagement challenge? How would you address this in your role as Marketing and Online Engagement Manager? What tools and practices would you employ? Please create a proposal or plan that includes the following: Analysis/problem statement; intended audience; goals; strategy; tactics; success metrics. You may consider referring to the library’s priorities; space planning work; service updates and services; social media content, media coverage or other informational sources. You may also consider or refer to the attached set of social media analytics for English language platforms. This report is an aggregate look at social media performance in two seven-month periods roughly since and preceding the COVID-19 pandemic.

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