Budget spent on Dog food - how do you calculate it? - Pretty much they wanted me to define the budget we should spend in Paid Search and how I calculate it with no tool - no data. How much would you spend in PPC for this market? Second question : still about paid search : You have 2 campaigns, one is on 30 days and one on 14 days, which one convert better. I actually answered correctly to it cause I mentioned, I will need to talk to Sale to understand why the second campaign doesn't convert so well but they wanted exactly what they had on their paper. Third question : if a keyword drop, what do you do? I this point, I have 10 mins left of the interview process.
