Bitclass conducts around 50 FREE Live 1-day workshops everyday (which is the main driver at Top funnel) ranging from Art, Dance to Lifestyle etc. We partner with teachers around India to deliver the finest Cohort-based live learning experience. Following are the touch points in a typical Web/App User’s journey- Visitor/Install Signup/OTP Verified User FREE Class register Class Attendee - User attends class 30 min Attendee - Hot Attendee (more buying intent) Upsell - for full course - Create a Marketing automation journey flow for the above touch-points, ensuring that drop-offs in each touchpoint of the user journey are planned for. - Create a list of Objectives, Required Events, Channels (Email, SMS, WhatsApp, PNs, In app banners etc) and Comms you would use to plan out the next best action for each cohort. Main Objective - To drive D1, D7, D14, D21, M1, M2 retention metrics.
