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Voyantis CGM Assessment Background Voyantis has signed a new contract with “Glowy”, a skincare subscription company. Glowy acquires new subscribers via Facebook campaigns. Their customers sign up for either a monthly (which can be canceled every month) or an annual subscription, and they receive a box every month filled with skincare products. Glowy has decided to test Voyantis’ technology to help them improve the efficiency of their acquisition marketing campaigns. They set up 2 campaigns in Facebook: A BAU campaign (Control) vs. a campaign utilizing Voyantis’ technology (Voyantis Test). Nearly 2 months have passed since the campaigns launched and now is the time to analyze the performance and showcase the results to Glowy’s marketing team. Questions Attached is a spreadsheet with the campaign results data (the columns contain explanation notes in case something isn’t clear) In the designated tab, please create a weekly summary of the campaign results, containing the following information: CAC = Cost of acquisition ARPU = Average revenue per user (D0 & D30) ROAS = Return on ad spend (D0 & D30) Looking at the overall results, which campaign do you think won the test and why? ​​Would you consider analyzing additional metrics? If so, what would they be? Are there any other factors that should be considered? You have been asked to present the key results & insights from the A/B test to Glowy’s growth marketing team. Please create a short deck following these instructions: 3 slides max - each containing a key result or insight that you identified in the weekly summary The slides should contain at least 2 separate charts\graphs showcasing the campaigns’ results (trends, bar charts, pie charts - whatever you see fit) Please be prepared to present these slides in English as part of your Voyantis recruiting process Feel free to ask any questions that may come up during this assessment. We wish you luck and look forward to meeting you! Voyantis’ CGM team
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Customer Growth Manager

Interviewed at Voyantis

4.2★
Feb 10, 2024

Voyantis CGM Assessment Background Voyantis has signed a new contract with “Glowy”, a skincare subscription company. Glowy acquires new subscribers via Facebook campaigns. Their customers sign up for either a monthly (which can be canceled every month) or an annual subscription, and they receive a box every month filled with skincare products. Glowy has decided to test Voyantis’ technology to help them improve the efficiency of their acquisition marketing campaigns. They set up 2 campaigns in Facebook: A BAU campaign (Control) vs. a campaign utilizing Voyantis’ technology (Voyantis Test). Nearly 2 months have passed since the campaigns launched and now is the time to analyze the performance and showcase the results to Glowy’s marketing team. Questions Attached is a spreadsheet with the campaign results data (the columns contain explanation notes in case something isn’t clear) In the designated tab, please create a weekly summary of the campaign results, containing the following information: CAC = Cost of acquisition ARPU = Average revenue per user (D0 & D30) ROAS = Return on ad spend (D0 & D30) Looking at the overall results, which campaign do you think won the test and why? ​​Would you consider analyzing additional metrics? If so, what would they be? Are there any other factors that should be considered? You have been asked to present the key results & insights from the A/B test to Glowy’s growth marketing team. Please create a short deck following these instructions: 3 slides max - each containing a key result or insight that you identified in the weekly summary The slides should contain at least 2 separate charts\graphs showcasing the campaigns’ results (trends, bar charts, pie charts - whatever you see fit) Please be prepared to present these slides in English as part of your Voyantis recruiting process Feel free to ask any questions that may come up during this assessment. We wish you luck and look forward to meeting you! Voyantis’ CGM team

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