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You sell 200 cups of coffee per year at $10 for a cup. It costs you eight dollars to produce a cup of coffee. Would you rather double your price but loose half of the amount you sell or keep the price the same and double the amount that you sell? Which is more realistically feasible?
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Analyst

Interviewed at Fidelity Investments

4.1
Aug 12, 2011

You sell 200 cups of coffee per year at $10 for a cup. It costs you eight dollars to produce a cup of coffee. Would you rather double your price but loose half of the amount you sell or keep the price the same and double the amount that you sell? Which is more realistically feasible?

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