Background: Fullstory has just re-launched their brand and messaging. Now we need to launch our paid media campaigns to align with this new messaging and drive leads in our ICP. Prompt: Share and demonstrate your approach to creating a comprehensive paid media plan, comprised primarily of digital channels aimed at accomplishing the following objectives based on the background above: 1. Drive new, quality inbound leads 2. Convert new leads to pipeline What channels are critical to accomplish our goals? Why?
