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You're the brand manager of Pine Sol and you're considering launching different scent extensions to the existing product line. What are the first questions you ask and how would you go about evaluating the business issue?
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Associate Marketing Intelligence Manager

Interviewed at The Clorox Company

3.5★
Nov 10, 2010

You're the brand manager of Pine Sol and you're considering launching different scent extensions to the existing product line. What are the first questions you ask and how would you go about evaluating the business issue?

Here is the ridiculous prompt: (oh yea after you prepare this...they can take your ideas and implement them even if you don't end up taking the job) Develop a comprehensive 6-month Marketing Plan for the stores. Identify areas where the efforts can benefit both stores, and areas where they differ and require unique strategies. Please provide specific examples incorporating the following: How would you increase customer count (number of customers who come in the door)? What would you do to increase basket size (average dollars spent)? Top 3-5 external partnerships/sponsorships? Top 3-5 ideas for in-store events? What would community outreach look like? Please include a social media plan for Facebook and instagram. How would you work with the product teams to gain their support for your vision?
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Field Marketing Associate

Interviewed at Whole Foods Market

3.6★
Dec 15, 2015

Here is the ridiculous prompt: (oh yea after you prepare this...they can take your ideas and implement them even if you don't end up taking the job) Develop a comprehensive 6-month Marketing Plan for the stores. Identify areas where the efforts can benefit both stores, and areas where they differ and require unique strategies. Please provide specific examples incorporating the following: How would you increase customer count (number of customers who come in the door)? What would you do to increase basket size (average dollars spent)? Top 3-5 external partnerships/sponsorships? Top 3-5 ideas for in-store events? What would community outreach look like? Please include a social media plan for Facebook and instagram. How would you work with the product teams to gain their support for your vision?

Why are you applying for this role? What is the latest trend in the social media landscape? Describe a time when you developed a marketing initiative that generated revenue. How did you plan the initiative? What made it effective?
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Marketing Associate

Interviewed at Crimson Education

3.8★
Sep 15, 2023

Why are you applying for this role? What is the latest trend in the social media landscape? Describe a time when you developed a marketing initiative that generated revenue. How did you plan the initiative? What made it effective?

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