Tell me about a company/brand that is doing a good job staying ahead of the trends. Additionally, tell me about a brand that isn't. Why?
Marketing Associate Interview Questions
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Your greatest strength. Your greatest weakness.
Tell me about a time where you had to use large amounts of data to make a decision.
What is a product that is marketed well?
Mini-cases such as market sizing were interesting. The full case interview was quite the experience as well. Verbal and numerical reasoning test was also interesting as well.
They asked me about a Case Study specific to Old Del Paso products. They said there was no right or wrong answer, they just wanted to hear my thoughts. Old El Paso is a planned purchase, their barriers to purchasing the products, are top of mind awareness and ease of convenience. Old El Paso has high household penetration, although the frequency that users buy it is very low throughout the year. How do we go about increasing the frequency of purchases? Old El Paso is considered on the same level as pizza and pasta.
Imagine you're called down to Washington to do a marketing campaign for the GOP. As a result of the shutdown, their approval ratings are down to record lows. How would you turn this around?
Tell me about a time when you led a successful project
Was asked a lot about situations that showed more of the analytical thinking and work into it.
Describe a difficult situation you went through where you ended up not being able to solve.
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