The case interview was mainly focused on skills that were needed for this position - predictive analytics, and ETL pipelines, it was very direct and clear about what they expect from you. As a technical task, I got a sample of real data and I needed to prepare a short analysis to confirm a hypothesis with the help of Python or R. Interview with a business team was mainly focused on the tricky moment of marketing analytics which has no right answer but requires a lot of cognitive resources (for example how to treat SKAD network installs)
Marketing Data Interview Questions
588 marketing data interview questions shared by candidates
What is your level of expertise in Microsoft office tools?
Why are you interested in this position? What are your career objectives?
Your biggest failure? Why do you want to work here?
Experience with SAS
Compare and critique advertisements of two different brands of diabetes treatments.
Assess the impact of a marketing campaign.
Just talking through the task so no competency or trick questions.
Why Marketing?
Tell me about a time when you had to solve a problem with a team.
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