Particular case study pertaining to online digital advertising
Marketing Data Interview Questions
588 marketing data interview questions shared by candidates
I was asked if they were to call my previous employer and ask him if he was satisfied with me, what would his answer be?
Marketing data expertises from previous experiecnes?
It was about mining in the internet to determine if I think a transaction is fraudulent
The majority of the questions were case study scenarios.
They asked a slew of boiler plate interview questions like, "what's a challenging situation you had to overcome" and "name one of your weaknesses." There were some technical questions about proficiency in things like HTML, CSS, Surveys and HubSpot.
I was asked to describe a relevant project, for my position and experience, that I was proud of or the end-to-end owner.
Question from the past experiences
Using the attached datasets, answer the following: 1. What is the daily estimated revenue and NTF by channel during January and November 2015? a. Explain the methodology used to estimate these values? Summarize any significant explanatory variables. b. What are the strengths and weaknesses of your model? c. What additional data would you want to increase the accuracy of your estimate? 2. Assume the aggregate annual marketing cost is fixed. However, marketing spend can be adjusted to a different channel or time period (within the same calendar year). a. Would you adjust marketing spend? Why or why not? b. What would be the net impact in revenue and NTF? How did you arrive at this estimate? c. What additional information would you want and why? 3. In theory, what factors and considerations are needed to optimize marketing spend? Describe tests you could conduct to set optimal targets. What additional data would be needed for these tests?
They asked me how I would test if a nationwide commercial was increasing the use of a certain product.
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