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You are leading a time-consuming program to turn food waste into animal food and other recyclable products. How would you motivate your workmates and senior staff to take part in this if they're complaining this is a waste of time? You were asked to launch a new product, it's a very exciting project and you take it on, but you're swamped with other work. How do you manage your time?
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Future Leaders Program - Marketing

Interviewed at Unilever

4★
Nov 12, 2016

You are leading a time-consuming program to turn food waste into animal food and other recyclable products. How would you motivate your workmates and senior staff to take part in this if they're complaining this is a waste of time? You were asked to launch a new product, it's a very exciting project and you take it on, but you're swamped with other work. How do you manage your time?

" I'd like you to create a 12-month marketing proposal, no longer than 3 pages. In this proposal: 1. Outline all the hires, if any, you would make if you were to build a new marketing team from scratch 2. Outline all day-to-day marketing activities vs longer campaigns 3. Proposed budget for each marketing activity and the expected ROI for each activity 4. Include KPIs and other metrics 5. Include anything else you think would be valuable in the proposal I understand you don't have a lot of information on Enplug's current activity to create this proposal, so don't worry too much about accuracy. You can use public information to determine your strategy. The goal of this is to understand the depth and breadth of how to market in our industry. I want to see if you are familiar with the traditional methods and any "out of the box" thinking. "
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VP Marketing

Interviewed at Enplug

4.2★
May 14, 2018

" I'd like you to create a 12-month marketing proposal, no longer than 3 pages. In this proposal: 1. Outline all the hires, if any, you would make if you were to build a new marketing team from scratch 2. Outline all day-to-day marketing activities vs longer campaigns 3. Proposed budget for each marketing activity and the expected ROI for each activity 4. Include KPIs and other metrics 5. Include anything else you think would be valuable in the proposal I understand you don't have a lot of information on Enplug's current activity to create this proposal, so don't worry too much about accuracy. You can use public information to determine your strategy. The goal of this is to understand the depth and breadth of how to market in our industry. I want to see if you are familiar with the traditional methods and any "out of the box" thinking. "

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