A vaguest ion that was asked in a very general way, but which the interviewer clearly had specific answers he was looking for: "what are four components that are included in every specification doc". That sounded a lot like a thing you would find at Microsoft and similar large companies where process is more strictly defined. I answered poorly, I think, perhaps because I haven't worked with that kind of spec in a very long time, and not on any projects that worked out well. Smaller orgs/programs/projects (startups and incubators, for example, where the outcome is always in flux, as I am accustomed to working with) can have poor specs, specs that are centered on marketing, planning documents that are made up of wireframes and time-based stage gates. In any case, I choked a bit, and the interview kind of skated around and became more specific as we went along. I don't think that is inappropriate, though, because Amazon does value and expect the ability to deal with ambiguity.
Marketing Program Manager Interview Questions
74,225 marketing program manager interview questions shared by candidates
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