Media Analyst Interview Questions

21,272 media analyst interview questions shared by candidates

Home tasks: 1. QUESTION #1 Impressions 13,456,400 CTR 3.50% Response Rate 0.04021% Cost Per Booking $51.02 Avg Rev/Booking $372.97 Answer the following: Clicks ? Ad Spend ? CPC ? Conversion Rate ? Bookings ? Revenue ? ROAS ? 2. Put a POV statement together describing your thoughts about digital media convergence and the impact of single source attribution. 3. Given excel file with campaign performance report which required an in person presentation of suggestions for optimization.
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Media Strategist

Interviewed at TravelClick

2.8
Apr 28, 2015

Home tasks: 1. QUESTION #1 Impressions 13,456,400 CTR 3.50% Response Rate 0.04021% Cost Per Booking $51.02 Avg Rev/Booking $372.97 Answer the following: Clicks ? Ad Spend ? CPC ? Conversion Rate ? Bookings ? Revenue ? ROAS ? 2. Put a POV statement together describing your thoughts about digital media convergence and the impact of single source attribution. 3. Given excel file with campaign performance report which required an in person presentation of suggestions for optimization.

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