I would say that no questions should be highlighted that you won’t know how to answer (if you are a social media expert). However, something surprising was the way engagement rate is calculated for Westwing. They do now use the number of followers as the divider KPI, they use the average reach per post. Nothing too alarming if you know that this is mainly done because of the algorithm’s exposal of your posts but be ready to explain this in case they ask.
Why did you want to join Westwing? How would you organise a live event on Instagram?
Role related questions and previous experiences
What is the biggest threat to Trivago's strategy? How does Trivago make money? What are your 3 biggest professional achievements? Know the company and your CV very well.
Quel est votre produit Westwing préféré ? Quel est votre style de décoration ?
How would your colleagues describe you?
There were all kinds of questions, about the company and myself, such as: favourite decor style, previous contact and experience on video production, opinion on the company target, and so on.
Walk me through your resume
Did not get that far.
- Introduce yourself and say why you are suitable for the position - ¿Cómo manejarías la diferencia de horarios entre Europa y América Latina? - What do you think about the publicity of Trivago in your home country? Is it effective?
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