I was given a non traditional segment of drivers for Uber (think retiree's or mothers with young children wanting to work flexible hours) and asked to go through the process of identifying the segment, estimating size and cost for developing a strategy for getting the message out and engaging them.
Provide adaptations for Uber's logistical process.
The analytics exam was the hardest portion and I only say that because it was timed.
what do you like about uber
Let's throw a dose of reality in now: If you could only allocate drivers on a minimum 8-hour shift basis and you could increase hourly drivers by 20% over the supply listed, how would that change your allocation strategy above? Please do the following: 1. Explain your methodology for reallocation 2. Suggest the results you expect to result 3. How would you manage a fleet of drivers to do what you want? Here's a description of the variables: Compl = the number of completed trips Eyes = the unique number of people who opened the Uber app Zeroes = the unique number of people who opened the Uber app but when they did so they saw no cars available. A zero can occur because there is not enough supply (drivers) on the road or because the person looking at the Uber app isn't within a certain mileage range of the available cars. Avail Drivers = number of drivers on the Uber network in total (receiving either commission or hourly payment) Hourly = number of drivers on the Uber network receiving hourly payment So, for example, from this data: At 7am on May 16th, 6 people opened the Uber app and all of those folks saw cars available (0 zeros). We completed 1 trip. And, we had 6 drivers on the system of which 6 were scheduled and paid hourly. We had no drivers at that hour on the system out of their own free will. In contrast, at 8pm, we had 6 hourly drivers and 2 commission drivers. Assuming you had hour-by-hour control of hourly drivers, how would you reallocate (not increase - just reallocate) the current supply of hourly drivers (given you have no control over commission hours) to better serve demand? Please do the following: 1. Describe the metrics you would use to drive this decision 2. Explain your methodology for reallocation 3. Give a brief summary of your reallocation (please give specific examples) 4. Suggest the results you expect to result (please give specific examples)
Probably the analytical test I guess. Overall not a difficult process if you've thought about it beforehand. Do some research, come up with some ideas you think would be good, and answer the questions that others have posted here to get an idea of what will be coming and you'll be fine. Couple Questions: If you were in this city, what/who wold you partner up with? How would that process go? What would you say to a driver that wanted to quit? Good Luck!
Non monetary ideas to retain drivers
What will you bring to Unilever
Describe a time where you failed?
Review of my latest projects on industry
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