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Why specifically Paid Social vs PPC, for instance. Give a rough outline of the Paid social campaign I'd create for Nintendo. Which channels would be primary and secondary, and why? What's the goal of the campaign? Targeting - in-market, customers and lookalike. How will I measure campaign performance? etc.
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Paid Social Associate

Interviewed at Merkle

3.5★
Dec 4, 2019

Why specifically Paid Social vs PPC, for instance. Give a rough outline of the Paid social campaign I'd create for Nintendo. Which channels would be primary and secondary, and why? What's the goal of the campaign? Targeting - in-market, customers and lookalike. How will I measure campaign performance? etc.

Online interview with HR: 1) What is your biggest achievement? 2) What kind of experience do you have in digital marketing? 3) Why do you want to work for our company? In-office interview with managers: 1) Could you please introduce yourself 2) How would you promote a particular product on Google Ads (keywords, match types) 3) Do you have experience in data and analytics? 4) Why do you want to work for our company? Group task (case study): 1) Which placements would you use for the campaign on Google Ads? 2) How would you report results to the client? KPIs and metrics 3) What are the objectives of the campaign? 4) Keywords and target audience The same questions apply to Paid Social and Programmatic roles
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Paid Search Junior Associate

Interviewed at Merkle

3.5★
Dec 11, 2022

Online interview with HR: 1) What is your biggest achievement? 2) What kind of experience do you have in digital marketing? 3) Why do you want to work for our company? In-office interview with managers: 1) Could you please introduce yourself 2) How would you promote a particular product on Google Ads (keywords, match types) 3) Do you have experience in data and analytics? 4) Why do you want to work for our company? Group task (case study): 1) Which placements would you use for the campaign on Google Ads? 2) How would you report results to the client? KPIs and metrics 3) What are the objectives of the campaign? 4) Keywords and target audience The same questions apply to Paid Social and Programmatic roles

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