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Performance Analyst Interview Questions
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Question 3.1 Which campaign has the highest Conversion Rate? 3.2 Which campaign has the lowest Cost/Conversion? 3.3 How does CPC affect the campaigns performance? 3.4 For an Awareness Objective, which campaign perform the best and why? 3.5 For a Conversion Objective, which campaign perform the best and why? 3.6 If you have to raise a CPC bid, which campaign would you choose and why? 3.7 If you have to pause a campaign, which campaign would you choose and why? 3.8 Which campaign do you think has the poorest performance and why? 3.9 Assuming each conversion has a value of $1,000, what recommendations would you make to re-allocate budget spend based on the number of conversions from each campaign? 3.10 Assuming each conversion has a value of $1,000, which campaign has the highest ROAS? 3.10 Assuming each conversion has a value of $1,000, which campaign has the highest ROI?
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