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Recruiter Round - It will mainly be questions regarding your experience, what did you do in this role. It will be some basic questions and expectations from the job. Technical Round - 1.Tell me a little about yourself 2. What does impression share loss by budget mean and impression share loss by rank mean? 3. What can you do to improve each metric? 4. Which one is worse than the other? 5. What does it mean if CPC is high but impression share is low and how do you improve it? 6. There is a 200% increase in CPA, what are 5 things you can do to improve it? 7. If your brand campaign and generic campaigns are seeing a week-on-week decrease in CPC, why is there a week-on-week increase in your overall CPC ?
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Paid Search Executive

Interviewed at iProspect

3.2★
Aug 10, 2023

Recruiter Round - It will mainly be questions regarding your experience, what did you do in this role. It will be some basic questions and expectations from the job. Technical Round - 1.Tell me a little about yourself 2. What does impression share loss by budget mean and impression share loss by rank mean? 3. What can you do to improve each metric? 4. Which one is worse than the other? 5. What does it mean if CPC is high but impression share is low and how do you improve it? 6. There is a 200% increase in CPA, what are 5 things you can do to improve it? 7. If your brand campaign and generic campaigns are seeing a week-on-week decrease in CPC, why is there a week-on-week increase in your overall CPC ?

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