Case outline Your client is a large retail FX broker who wants to: * Predict what customers will leave the service and not renew their subscription at the end of the month * Reach out to those whose engagement has dropped. 3 Questions Question 1: Explain what approach would you take on your first week on the project? Question 2: Explain at a high level a solution would you propose the client use to address their problem? And what team members you would recruit deliver it? You are the lead project manager in your Capco team. You are tasked to advise them on how to approach this by inspecting the data they have available. A customer joins on a rolling monthly contract, and they can choose to auto renew or re-subscribe manually at the end of every month. A customer is considered to have left the service if there is no renewal of subscription 30 days after the expiry of the previous subscription. You will be presenting your response back to the Client Relations Business Stakeholder and a member of their data analytics team.
