The Society Marketing Exercises Brochure Feedback Please review the following brochure and give your comments on making improvements. This is currently an 8 ½ x 11 Full Color brochure foldout on hard stock designed for college administrators (primarily student activities directors) http://www.societyleadership.org/files/pdf/program.pdf Direct Marketing Letter • Scenario: Currently there are 100,000 members in the senior class. The Society has shifted from offering lifetime memberships to charging annual dues with a separate alumni membership option. • Objective: Transition at least 40,000-60,000 active members to alumni members paying annual dues. •Assignment: Write a letter to current members in their senior year with the objective of having them join our alumni membership program. Feel free to be creative in coming up with the products/services that are benefits of membership. Please come up with a fee structure.
