Imagine you’re a TAM at Hightouch and 7-Eleven is your customer. Their head of Lifecycle Marketing purchased Customer Studio to create audiences without relying on their Data Engineers. It’s 6 months into their first year, they’ve successfully onboarded their MVP campaigns, and now you’re running a QBR. ○ Who would you invite to the session? Be specific and provide LinkedIn profiles ○ How would you evaluate whether this account is healthy or at risk? ○ What metrics, signals, or relationships would you use? ○ Pick one additional product (not AI Decisioning) that could be valuable to any team in the org and share your reasoning. ○ Suggest a high value use case they could execute with this additional product
